Radio In The 1930s-1940s free essay sample

An analysis of the Golden Age of radio. Examines radios Golden Age, innovations in sound, focusing on the comedy of Jack Benny and dramas by writer Norman Corwin. Radio in its so-called Golden Age in the 1930s and 1940s developed a means of expression that made use of sound as a tool of communication and that found a way to utilize sound in the service of dramatic presentation. For most of its history, radio drama and comedy were live, and their sound effects, music, and dialogue were delivered to a live audience both at home and in the studio in many cases. Comedies had an interactive and participative audience, and the laugh track carried over into filmed television was an attempt to maintain that element. Both comedy and drama were experimental in terms of their use of sound, though this has not always been recognized. A serious drama such as a play by Norman Corwin or a CBS Radio Workshop would be recognized for their interesting use of sound, but comedies like The Jack Benny Show used sound to convey ideas and attitudes with

Cognitive Treatment of Depression

Cognitive Treatment of Depression The hassles and hurdles of life are usually characterised by mood variation which may take toll on an individual and affect the normal functioning of the body. Depression has for a long time been associated with the difficulty to deal with challenges experienced in the day to day life.Advertising We will write a custom essay sample on Cognitive Treatment of Depression specifically for you for only $16.05 $11/page Learn More It is a condition that makes a person excessively moody; always sad, discouraged, hopeless, anxious, irritable and a general feeling of despair and emptiness in life (Dobson, 2011). This state usually lasts longer than is normally expected. A depressed person may loose enthusiasm in activities that were initially of great interest. Research has shown that this condition is one of the leading risk factor for suicidal tendencies due to the strong emotions associated with it (Butler Beck, 2005). There are several sub-types of depression dep ending on their signs and symptoms, and the effects they have on a person. Effective treatment of depression relies on proper identification of the type. Several options for treating this condition have been developed. The essay discusses the cognitive treatment of depression disorder. It describes the rationale for the therapy, some of the therapeutic techniques used to treat this disorder, and provide a brief overview of the empirical evidence on the effectiveness of this treatment method. The rationale for cognitive therapy Treatment of any disease or disorder depends on the accurate understanding of the signs and symptoms, the possible causes as well as the effects it has on an individual. Some of the treatment options include music therapy, group therapy, pet therapy, psychotherapy, cognitive-behavioural therapy, physical exercise, and use of medicinal drugs. Cognitive therapy is one of the most effective and efficient method for treating depression (Rupke, Blecke Renfrow, 200 6). As already mentioned, depression interferes with the normal functioning of the body including the thought process.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More A depressed person develops extremely negative thoughts and attitudes towards life in general resulting in a distorted perception of reality. The negative thoughts have to be defused by the use of appropriate techniques in order to restore normalcy in the person’s thought process (Beck, 2006). This has emerged as one of the major reason justifying the use of cognitive therapy in the treatment of depression disorder. While antidepressant medicines have been found to work effectively in dealing with moderate depression, research findings reveal that cognitive therapy is effective as well (Butler Beck, 2005). Symptoms such as fatigue, low self-esteem and manifestations of suicidal tendencies are closely associated with t hought problems (Beck, 2006). It would therefore be appropriate to use cognitive therapy to reduce these symptoms and reinstate proper thinking and better feeling. For a long period, depression had been treated using medicinal drugs and had been found not to work effectively in treating all cases of depression (Butler Beck, 2005). This was mainly due to the multifaceted nature of the condition. Among those cases that could not be treated include the ones involving negative thoughts and attitudes. In the 1960s, cognitive therapy was introduced as an alternative method for dealing with the disorder. The other rationale for using cognitive therapy in treating depression disorder is the fact that thoughts can significantly influence the moods of an individual (Dobson, 2011). A depressed person may have negative thoughts without being aware of them. Conscious effort should be made to identify the existence of such automatic thoughts which are known to be recipe for distorted perception of reality. Cognitive therapy plays a significant role in facilitating this effort. The depressed person will be able not only to think positively but to have a realistic view of life and its challenges. How cognitive therapy works Cognitive therapists employ several strategies while treating people with depression. These therapeutic techniques are used to help individuals re-order their thinking patterns especially when confronted with problems in life. It is the ups and downs of life that contribute to depression in many people, young and old alike (Persons, Davidson Tompkins, 2000).Advertising We will write a custom essay sample on Cognitive Treatment of Depression specifically for you for only $16.05 $11/page Learn More This treatment approach is very active and structured in nature with focus on the problem at hand. The first strategy is to understand the fact that problems in life are multifaceted: different individuals view the same problem from dif ferent perspectives; thoughts about the same problem vary; the emotions of a person concerning the problem are also unique; the view of the problem depends on the physical feelings of an individual when dealing with a problem; and most significantly, the actions of an individual prior, during, and the period after the occurrence of the problem (Segal, 2004). These are the most important angles from which any problem may be viewed. Cognitive therapy helps an individual to learn how to breakdown the problems into its constituent facets and categorise them into critical and minor problems. This will go a long way in ensuring that each problem is dealt with, one part at a time. The patient is usually taught the various tools of cognitive therapy. The treatment process is organised into clear therapy sessions by a qualified cognitive therapist (Rupke et al., 2006). At the end of specific sessions, the depressed person is expected to complete some take-home assignments which will enable h im or her to apply what has been learnt in selected real life challenging situations. All sessions are linked by continued review of the progress made from one lesson to the next. Under normal circumstances, a complete cognitive therapeutic course consists of about 14 to 16 sessions. Serious cases, however, may take longer than usual. These opportunities are designed to help the patient improve on his or her thinking and behavioural patterns in a progressive manner culminating in the reduction of depression (Persons et al., 2000). Apart from the sessions, there is the formulation of individualised cases, scheduling of various relevant activities as well as the schema change method. In order to understand the relationships between the type of thoughts, emotions, physiology and overt behaviour, the patient is requested to keep a record of all the undesirable thoughts as well as mental impressions or images about reality. Once these cognitions have been identified, the depressed person is taught how to evaluate them and adapt a realistic viewpoint and eliminate negative thoughts and distorted mental images (Dobson, 2011). In general, this approach employs both cognitive and behavioural techniques during treatment hence the alternative name, cognitive-behavioural therapy (CBT).Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Empirical Evidence on the Effectiveness of Cognitive Therapy The effectiveness of cognitive therapy relative to other treatment options has been proved to be superior over time in various depression treatment centers. A number of studies have indicated that cognitive therapies have good results just like in the case of pharmacotherapy in all cases of depression (Dobson, 2011). Cognitive therapy has also been found to be effective in the prevention of relapse which is quite common when alternative treatment interventions are exclusively used (Segal, 2004). The therapy has been found to be a reliable and effective alternative treatment option for physical and mental symptoms associated with depression. Conclusion Depression is definitely a serious state that has significant impacts on an individual both physically and mentally. The essay has discussed the cognitive treatment of depression disorder. It has given the rationale for the therapy and some of the therapeutic techniques used to treat this disorder. The paper has also provided a brief overview of the empirical evidence on the effectiveness of this treatment method. Cognitive therapy remains one of the most effective treatment alternatives for depression and should be embraced. References Beck, J. (October 2006). Cognitive therapy shows promise for suicide prevention. American Psychological Association, 37(9): 17 Butler, A. C. Beck, A. T. (2005). Cognitive therapy for depression. The Clinical  Psychologist, 48(3): 3-5 Dobson, K. S. (November 2011). Cognitive therapy. Washington, D.C.: American Psychological Association Persons, J. B., Davidson, J. Tompkins, M. A. (October 2000). Essential  components of cognitive-behavior therapy for depression. Washington, D.C.: American Psychological Association Rupke, S. J., Blecke, D. Renfrow, M. (January 2006). Cognitive Therapy for Depression. American Family Physician, 73(1): 83-86 Segal, Z. V. (November 2004). Mindfulness-Based Cognitive Therapy for  Depr ession. Washington, D.C.: American Psychological Association

AIDS identified 1981 Essay Example | Topics and Well Written Essays - 1000 words

AIDS identified 1981 - Essay Example , the United Nations, and the Center for Disease Control and Prevention (CDC), as well as those in the national and local levels have remained troubled of the effects of this condition as millions continue to contract the virus and die every year. In fact, the United Nations recorded 2.7 million new cases of HIV infections worldwide in the year 2008 and noted almost three-quarters of this number have died an AIDS-related death in the same year (â€Å"The Global AIDS† 1). As it worries the authorities and the total population of the current times, this paper intends to tackle how the condition was discovered and how it has affected the history since then. AIDS first came to view in the early 1980s when a number of homosexual men presented a kind of ill health condition which had not been identified in the history of the medical field Practitioners in Los Angeles, New York, and California have linked and treated the unknown condition with mononucleosis, cytomegalovirus, and other related conditions with their designated treatments as supported by the signs and symptoms seen in the patients (Grmek 3-5). The homosexual men who went to Joel Weisman showed â€Å"hectic fever, weight loss and swollen lymph nodes† (Grmek 3). A New Yorker also presented the same condition when he illustrated â€Å"lassitude, weight loss, spiking fevers, and slow consumption of the body† (Grmek 5). However, despite the attempts to counter the symptoms observed, no improvements became visible. Grmek even pointed out that two of Weisman’s patients â€Å"treated since fall of 1980, went from bad to worse† (4). After a number of labora tory works, the cause of the involvement of some opportunistic infections such as Pneumocystis carinii pneumonia were attributed to the â€Å"reduction in the population of lymphocytes, due to the almost complete disappearance of the helper T subgroup,† components of the immune system that helps fight infection (Grmek 4). This decrease in efficiency for immune

Social Change Essay Example | Topics and Well Written Essays - 750 words - 4

Social Change - Essay Example There certainly have been various debates regarding the best form of governance that will maintain the Social Order or the Social Coherence of the people in general. The idea of society was born out of the fact that there needed to be a social coherence and security. As we can see in Scott Sernau’s essay, regarding the development of governance, right from the tribal days to the present kind of welfare-state; the present-day types of governance didn’t just sprout from the ground. It has taken a natural course until the time of the development of socialism by various philosophers. Post the era of socialism, there has been the interference of imperialistic rule, attacks against socialism-in the form of pseudo-capitalism etc. Let us look at five varied kinds of governance and compare the cases in depth. To begin from the beginning, governance was essentially Autocratic, which lent major amounts of power to one single ruler, who was determined to bring the people together and control their behavior. This formed the beginning of any kind of governance maintaining the premise that Humans essentially need to be governed. Usually the person who governed such states was known as a ‘dictator’ or an ‘autocrat’. (Perlman 1). The state was given birth to, by this kind of a rule, which marked the beginning of governance and governments. The rule is thereby continued by way of Nepotism, since; usually the throne of the ruler is taken over by the son or any other close descendant of the ruler. Autocracy or Chiefdom, slowly led to the formation of the nation-state. The formation of the nation-state is one of the more modern phenomenon since the times of the ‘despots’. This is the kind of governance that eventually led to the two World Wars. It is important to know the implications of the Nation-State since it led to the formation of ruling and opposition parties which is practiced even until today. There came to be collective consciousness among the

Analysis and Response Movie Review Example | Topics and Well Written Essays - 750 words

Analysis and Response - Movie Review Example But the desperate situations make him fight back. Remarkably, he wins over the enemies and destroys even one who betrayed him. Finally, in the climax he realizes that a drifter does not deserve a woman therefore; and leaving away his girl friend he walks towards the Club. Seijun Suzuki, a well known director of Japan introduced many techniques and tactics in this film, making it a significant one. The specific feature to be discussed and appreciated is the camera techniques. The film is the combination of black and white and color. Initially, the film received many compliments for the editing and different processes involved in image telecasting in unique style and in color. Color is rightly used at different occasions matching with the mood and situation. Most of the scenes are outstanding as color is appropriately applied. One such example for this technique is that the movie begins with black and white in color. And vibrant color is applied during the action sections, realizing th at vibrant images of action scenes evoke the emotion of the viewer. The particular fight scene shows the real anger and intensity of the fighter. Therefore, the story is clearly explained without any difficulty. Color is not just given priority at a violence scene but throughout the action scenes, understanding the real applicability of it. In addition, the editing of color gained many appreciations. Moreover many believed that color is the key factor for the success of the film in the box office. Of course, it deserves certain kind of worldwide recognition. Secondly, the music and sound technique play a vital in the movie. It is the well known fact that the music is an inevitable for the achievement of every film. Surprisingly, the movie Tokyo Drifter is an exemplary example for this. Techniques used behind the music and sound demand high value. Apart from this, the song sung by the actor has greater importance which was also introduced in the film. The music of Tokyo drifter is so mething unique in its presentation unlike other Japanese style of music. Every music piece is organized with the proper meaning, the situation of different feelings and melodious voice. Music is as soothing to the years and mind as one of the theme related song â€Å"Tokyo drifter song† clearly indicates it. As he sings the wordings â€Å"I’m a Drifter, the man from Tokyo’ a real feeling of circumstance is experienced. Therefore, such songs tell the story and attract the attention of everyone. Eventually, no matter one would come to a conclusion that a movie with ineffective music will have a negative impact on the overall success of the movie in the box office. The most significant filming technique of the film Tokyo Drifter is nothing but the very nature of storytelling. The style of storytelling is quite unconventional. Initially, a relevant theme is selected and organized with creative and innovative ideas. Unlike all other themes he rightly selected a soci al issue of gangs. Although the hero shows loyalty to the boss even after a defeat, the situations push him to a new world of wandering like monk leaving everything aside. Thereafter, he takes revenge on enemies, precisely not a revenge but can be rightly said a kind of survival tactics. Since the theme and activities undertaken are adventurous, the fight scenes gained its right rhythm. The most significant part of the storytelling is the unusual and unexpected ending of the film. Such kind of climax and

Introduction To Service Industry Restaurants Marketing Essay

Introduction To Service Industry Restaurants Marketing Essay The food service industry continues to grow in volume and revenue every year and typically divides itself into two categories: full-service restaurants and fast-food restaurants. Each individual restaurant is in competition with other food service operations within the same geographical area. The fast food restaurant industry is highly competitive. McDonalds competes with other restaurants through the quality, variety and value perception of food products offered. McDonalds Corporations main competition comes from other fast-food restaurants; most notably, YUM! Brands Inc, Wendys International, Dominos and Burger King. Figure1: The total revenues of the major players in the fast food industry (www.ycharts.com) The figure represents the market share of McDonalds in the fast food industry. McDonalds Corporation (MCD) has company operated and franchise restaurants all over the world. They are the leading global food service retailer by means of over 30,000 restaurants in more than 117 countries, serving about 50 million people every day. Franchising plays a major role in McDonalds system with 26,216 were operated by franchisees (including 19,020 operated by conventional franchisees, 3,160 operated by developmental licensees and 4,036 operated by foreign affiliated markets (affiliates)-primarily in Japan) and 6,262 were operated by the company. Their total revenue in 2009 was $ 23 billion. McDonalds success in the fast food industry stems from their main success factors which are branded affordability, menu variety and beverage choice, convenience and daypart expansion, ongoing restaurant reinvestment and operations excellence. These success factors are used to promote McDonalds brand image, p rovide customers with quality products and differentiate themselves from other competitors like YUM Brands (YUM owns brands like KFC, Pizza Hut, Taco Bell and Long John Silver) After extensive research, analysis and valuation, it is found that McDonalds corporation is currently an undervalued company and rated as a Market Outperform and thus I recommend this stock as a Buy. Executive Summary The food service industry is one of high competition; however, McDonalds has been able to obtain the position as the leader in market capitalization with a market capital of $74.6B in 2009. While McDonalds has deployed high amounts of capital, the company manages its asset base with high inventory turnover while also maintaining cost efficiency. Industry Demand Drivers: The market of the food service industry attributes much of its growth to global sales and revenue. Despite tough environment, McDonalds delivered an exceptional year of growth, posted strong sales and increased market share around the world. In 2009, global comparable sales increased 3.8 percent, fueled by solid gains in the United States (+2.6 percent), Europe (+5.2 percent), Asia/Pacific, Middle East and Africa (+3.4 percent), Latin America (+5.3 percent) and Canada (+5.8 percent). Earnings per share for the year increased 9 percent to $4.11 (13 percent in constant currencies), while consolidated operating income increased 6 percent (10 percent in constant currencies). We also returned $5.1 billion to shareholders through share repurchases and dividends paid, bringing our three-year cash return total to $16.6 billion-notably at the high end of our stated target of $15 to $17 billion for the years 2007 through 2009. Globally, McDonalds caters and adapts to different cultures and societies, while still providing them with the same McDonalds experience. With a significant portion of McDonalds sales derived from international stores, foreign denominated sales should generate additional earnings leverage given the weakening of the US dollar against other currencies. McDonalds is well positioned: McDonalds is able to maintain a loyal customer base, and compete with the existing competitors by introducing variation to their menu, such as the Dollar Value Menu. Also, in order to adhere to a more concerned health concise society, McDonalds has implemented holistic approach which consists of High-Quality Choices for customers, Consumer-Friendly Nutrition Information and communicate responsibly. The Happy Meal, which has been a long standing childs favorite, now has options such as fruit instead of French Fries and all white meat chicken nuggets. As for one McDonalds company goals is to adhere to outstanding customer service, strengthens the maintenance of long standing customers, as well as develop new relationships with customers of a new generation. Franchising business model: Within Fast Food restaurants franchise models are common. Franchise models can grow faster using others capital. Franchises have to be pay rent and royalties based on a percent of sales along with minimum rent payments, and initial fees. On the other hand, company-owned models have greater control over pricing, operations and can close underperforming restaurants more quickly. In 2009 the total no of franchised restaurants was 26,216 compared to 25,465 in 2008 and the number of company operated restaurants decreased by 3.6%. The total revenue from franchises in 2009 was $7,286.2 Million an increase in 4% compared to 2008. McDonald Franchises Revenue from Franchises Key challenges and Adaptability Intensity of competition: Competitors of the industry also try to compete with similar products; therefore, leading to price wars. McDonalds created a Dollar Value Menu, in response to competitors such as Wendys 99 cent menu. Overall, the industry has tried various product differentiations in order to accumulate greater market share, but most consumers are drawn to the classics. McDonalds is doing more and more to compete with health focused restaurants like Subway. Nutritionist and other leading experts have been hired to join the McDonalds team in order to ensure that the correct items are added to the menu, while still keeping and improving the classics that they are famous for. For example, the chicken nuggets that we all grew up on are now 100% white meat. McDonalds is flexible in their menu to conform to the changing tastes of society. Bargaining Power of Suppliers: In recent years the industry has had a small problem with beef, because of the outbreak of the mad cow disease. This problem raised the cost of beef in Europe tremendously but the cost actually went up around the world because of the beef shortage in Europe. The suppliers that sell to McDonalds have a strong voice also because of the fact that the switching cost for McDonalds as a whole would be so tremendous, so any problems or disputes would be worked out with there suppliers. Comparative Ratio Analysis Ratio analysis helps us analyze the financial trends of previous years and extrapolate those trends into future years for McDonalds and its core competitors within the industry. It is divided into three areas: fundamentals, growth and profitability, and capital structure of the company. Liquidity ratios are used to determine how liquid the firm is, and how it will meet its obligations. This also helps us determine how risky the firm is by determining if the company is employing an adequate amount of liability or risk to generate profit. Profitability ratios give us the perspective profitability of the firm is operating. The ratios will help in accurately valuing the company at its current condition, compare its performance against competitors, and project the future results of the company. Fundamentals of McDonalds (MCD) vs. YUM Brands (YUM) Table 1 Financial Condition Company Industry Average SP 500 Debt/Equity Ratio 0.74 1.82 1.13 Current Ratio 1.4 1.3 1.4 Quick Ratio 1.3 1.2 1.2 Interest Coverage 30.6 18.8 28.0 Leverage Ratio 2.1 3.8 3.8 Book Value/Share 13.12 11.95 22.35 The industry average is calculated as an average of competitor brands like YUM, Burger King and Wendys. Current ratio: Since 1999 McDonalds has experienced a steady increase in their current ratio. The present current ratio of 1.4 is higher compared to industry average of 1.3. This increase shows that McDonalds has more ability to pay off their short term debts from the sale of their currents assets. Overall, McDonalds is in fairly good shape because their current ratio is growing. Receivables Turnover: McDonalds has consistently been well below its competitors YUM with accounts receivables turnover. This means that they arent collecting their accounts receivables as promptly as their competitors. This prevents McDonalds from reinvesting and expanding their restaurants which is a major source of revenue. This also allows for a greater chance of default on their accounts receivables. Asset Utilization: This ratio indicates how profitable a company is relative to its total assets. The return on assets (ROA) ratio illustrates how well management is employing the companys total assets to make a profit. The higher the return, the more efficient management is in utilizing its asset base. McDonalds Asset Turnover has consistently been lower than its competitor YUM since 1999. Debt to Equity Ratio: The debt-equity ratio is another leverage ratio that compares a companys total liabilities to its total shareholders equity. McDonalds has maintained a fairly low Debt to Equity Ratio of 0.74 which means that the company has an efficient amount of equity that can cover the cost of its liabilities compared to Yum of 3.14 or the industry average of debt to equity ratio of 1.82. Book value per share: This is an indication of how much shareholders are paying for the net assets of a company. McDonalds book value of 13.12 is higher than the industry average (11.95) or YUM (3.05) Net Income: The net income for McDonalds suffered a dip of 23% in 2007 but recovered in the year 2008, 2009. The total net income in 2009 was $ 4,555 Million compared to YUM who had a net income of $1071Million Shareholders Equity: Shareholders equity represents the amount by which a company is financed through common and preferred shares. The average Shareholders Equity for MCD is $13,287M compared to YUM who has a $709M. Dividend: MCD has consistently grown in dividends over the years. This is one of the most attractive features of MCD. Comparing the dividends of MCD and YUM, MCD has 25% increase on YTY compared to YUM who has only 14%. Growth and Profitability Table 2 Investment Returns % Company Industry Average SP 500 Return On Equity 34.8 48.2 21.4 Return On Assets 16.2 13.1 7.5 Return On Capital 17.6 15.4 10.0 Return On Equity (5-Year Avg.) 22.7 29.0 16.4 Return On Assets (5-Year Avg.) 11.4 10.1 7.6 Return On Capital (5-Year Avg.) 13.0 12.5 10.3 The industry average is calculated as an average of competitor brands like YUM, Burger King, and Wendys. Revenue Growth: The global recession has affected the revenue of both the companies. By year 2009 the consumer demand and currency exchanges have helped recover to pre-recessionary levels. EPS and Growth: The portion of a companys profit allocated to each outstanding share of common stock. Earnings per share serve as an indicator of a companys profitability. The EPS for MCD is 4.11 which have increased from 9% from the previous year while the EPS for YUM is 2.26. The growth of EPS has been fluctuating due to the global economic crises. Profit Margin: A higher profit margin indicates a more profitable company that has better control over its costs compared to its competitors. MCD has a profit margin of 20% compared to Yum is 10%. Return on Equity (ROE): Return on equity measures a corporations profitability by revealing how much profit a company generates with the money shareholders have invested. The ROE for MCD is 34.8 which is less than the industry average of 48.2. From the above figure we can infer for 2009 the ROE for YUM is 180%, but this has not been consistent over the years. For a long term investor this is not good. Capital Structure Charts Table 3 Price Ratios Company Industry Average SP 500 Current P/E Ratio 16.4 20.9 22.4 P/E Ratio 5-Year High NA 6.8 15.8 P/E Ratio 5-Year Low NA 3.2 2.4 Price/Sales Ratio 3.21 2.33 2.03 Price/Book Value 5.30 7.11 3.21 Price/Cash Flow Ratio 12.70 11.90 13.80 The industry average is calculated as an average of competitor brands like YUM, Burger King, and Wendys. Market Capital: Market capitalization represents the public consensus on the value of a companys equity. McDonalds in 2009 had a market capital of $67.3B compared to YUM brand that had a market capital of $16.35B. It also represents the market estimate of a companys value, based on perceived future prospects, economic and monetary conditions. Price to Earnings Ratio: A stock with a high P/E ratio means that investors are expecting higher earnings growth in the future compared to the overall market, as investors pay more for todays earnings in anticipation of future earnings growth. From the table 2 McDonalds PE is 16.4, which is below the industry average of 20.4. However there are limitations since the ratio depends on the earnings per share. McDonalds earnings per share of 4.24 are above the industry average of 1.43. Price to Book Value: This ratio used to compare a stocks market value to its book value. A lower P/B ratio could mean that the stock is undervalued. From the above figure McDonald has a stable P/B ratio compared to the Yum. From table 3 the P/B ratio for McDonald is 5.31 which is below the industry average of 7.11. Price to Sales ratio: The P/S ratio measures the price of a companys stock against its annual sales. From table 3 we can understand that the P/S ratio for McDonalds is 3.21 compared to the industry average of 2.33. This means that the investor would be paying $3.21 for every dollar of McDonalds sales. Price to Cash Flow Ratio: This ratio compares the stocks market price to the amount of cash flow the company generates on a per-share basis. McDonalds has a Price/Cash Flow ratio of 12.70 which is higher than the industry average of 11.90. Conclusion In our overall analysis of McDonalds Corporation using a variation of methods and models, we have conclusively found that McDonalds is currently undervalued in the market and is a Buy. The Method of Comparables was used, which included such ratios as: Price/Earnings, Price/Book, Price/Sales, and Price Earnings growth ratio valuations. The ratio valuations were calculated by finding the industry average and using a varying of other factors to project an expected share price. The industry average is calculated as an average of competitor brands like YUM, Burger King, and Wendys. Price to Book Ratio $ Industry Average of Price to Book value 7.11 Current Book Value of McDonald 13.12 Estimated price of share $93.28 Current Market Price 69.37 Trailing Price to Earnings Ratio Industry Average of Trailing Price to Earnings Ratio 17.9 Current McDonalds earnings per share $4.11 Estimated Market price $73.59 Current Market Price 69.37 Dividends Yield Ratio Analysis Industry Dividend Average (%) 2.73 McDonald Dividend per share 2.2 Expected share price found by dividing McDonalds (Dividends per share)/ (Industry average Dividends yield ratio) $80.50 Current Market price $69.37 Forward Price to Earnings Ratio Industry Average of Forward Price to Earnings Ratio 14.73 Current McDonalds earnings per share $4.11 Estimated price of share $60.54 Current Market Price 69.37 All Data obtained from Yahoo finance on 13/016/2010 From the above calculation the estimated price of McDonald is between $60.54 $93.28. However McDonalds corporation has faced previous law suits on being held accountable for obesity, similarly following the litigation process of cigarettes and tobacco companies. The courts ruled against this issue in McDonalds favor, making this a remote future risk factor. In addition, MCD in its effort to be a more socially responsible corporate citizen, by supporting a healthier society, has developed light and healthy menu items in order to give customers additional eating options and in doing so, broadening the array of its customer base while offering its existing customer base with healthier menu options.

English Revolution :: European Europe History

English Revolution The history of the English Revolution from 1649 to 1660 can be briefly told. Cromwell's shooting of the Levellers at Burford made a restoration of monarchy and lords ultimately inevitable, for the breach of big bourgeoisie and gentry with the popular forces meant that their government could only be maintained either by an army (which in the long ran proved crushingly expensive as well as difficult to control) or by a compromise with the surviving representatives of the old order. But first there were still tasks to be done. (1) There was the conquest of Ireland, the expropriation of its landowners and peasantry - the first big triumph of English imperialism and the first big defeat of English democracy. For the petty bourgeoisie of the Army, despite the warnings of many of the Leveller leaders, allowed themselves to be distracted from establishing their own liberties in England and, deluded by religious slogans, to destroy those of the Irish. Many of them set up as landed proprietors in Ireland. (The Leveller revolt of 1649 had been occasioned by the refusal of many of the rank and file to leave for Ireland, for that meant violating their Engagement of 1647 not to divide until the liberties of England were secure.) (2) There was the conquest of Scotland, necessary to prevent a restoration of the old order thence; Scotland was opened up to English traders by political union. (3) A forward commercial policy was undertaken with the Navigation Act of 1651, the basis of England's commercial prosperity in the next century. This aimed at winning the carrying trade of Europe for English ships, and at excluding all rivals from trade with England's colonies. It led to a war with the Dutch, who had monopolised the carrying trade of the world in the first half of the seventeenth century. For in that period the royal policy had frustrated all attempts of the bourgeoisie to throw the resources of England into an effective struggle for this trade. In this war, thanks to Blake's fleet and the economic strength the Republican Government was able to mobilise, England was victorious. (4) An imperialist policy needed the strong Navy which Charles had failed to build up, and under Blake the Commonwealth began to rule the waves to some purpose; war in alliance with France against Spain brought Jamaica and Dunkirk to England. (5) The

“Kuso Culture Can Positively Uplift the Political Participation of Adolescents.” to What Extent Do You Agree with the Above Statement?

â€Å"Kuso culture can positively uplift the political participation of adolescents. † To what extent do you agree with the above statement? With references to the above sources and your own knowledge, explain your answer. To a large extent, I agree that â€Å"kuso culture† can positively uplift the political participation of adolescents. â€Å"Kuso culture† refers to people reorganizing other people’s cultural products with creativity, creating works that are humorous and sarcastic. Most of the â€Å"kuso culture† is pictures or photos. Adolescents can freely express their views on political events.They are the â€Å"second making† of the original pictures, and some of them are just for fun. But most of them reflect the problems or policies that we are facing. For example, when the Chief Executive of Hong Kong was still in the voting period, Harry Tang was discovered that he is telling lies. He built underground Unauthorized Building Works i n his house. It is illegal. After this news published, many people started their â€Å"kuso culture†. They made pictures to satirize Harry Tang. Making ironic pictures about Harry Tang is also one of the political participations. It can let adolescents care more about policies by â€Å"kuso† pictures.Nowadays, adolescents love surfing the Internet. â€Å"Kuso culture† can be easily found on the Internet. Due to it, it is not hard to let adolescents keep in touch with the political participation. Adolescents like watching humorous pictures or video. â€Å"Kuso culture’s† pictures are humorous and easy to remember. It is also the reason why â€Å"kuso culture† is popular and adolescents would like to gain more interests in the â€Å"kuso pictures†. â€Å"Kuso culture† is like comic books. There are full of pictures with funny charters and actions. But the difference between them is the meaning of the pictures.Comic books may not meaningful but â€Å"kuso pictures† are mostly with meaning. They remind people what happened or released in that period of time. For example, iPhone 5 was released in 2012. Many people think it was just a taller version of iPhone 4S, so they make â€Å"kuso† picture of â€Å"iPhone 10†, which is more like a laser sword. It is one of the examples that â€Å"kuso pictures† tell people what was released nowadays. There are also examples of â€Å"kuso culture† about policies in Hong Kong. For example, there is a picture that has two faces — James Holmes and Barack Obama (See figure 1).It was shown that James killed 12 people, everyone freaks out. But Obama killed thousands with his foreign policy, he won Nobel Peace prize. It shows that people care about policies of their government in every country or city. Figure 1 In conclusion, as â€Å"kuso culture† is one of the political participations in order to telling people the policies of th eir government and it is easy to find on the Internet, adolescents can easily get it and read it. It will directly uplift the political participation of adolescents. Therefore, to a large extent, I agree that â€Å"kuso culture can positively uplift the political participation of adolescents.

Pax Romana essays

Pax Romana essays Aelius Aristides obviously believes there are many benefits to the Pax Romana. Aristides feels that having a centrally run government is the best way for an empire to thrive. Through this government, greater trade is capable and no rebellions will occur. Another benefit is the concept of equality. Everyone living under the Roman Empire has citizenship and is therefore is equal. The governor sets an example of the proper way to be a citizen. In turn, the subjects follow by example, thus, order and peace reign throughout. First of all, this speech was given in front of the Emperor. You cannot speak pessimistically of your ruler to his face. Secondly, Aelius Aristides is living in Greece during a time of peace. This peace is very unique and well received in Greece particularly. Living in Greece, Aristides may not see the flaws of the Republic or he just might not care. He would like this peace to last thus giving him a biased viewpoint. The exaggeration used is a means for propaganda. While Aristides knows there are flaws, the good outweighs the bad. I believe Aristides portrayal of the Pax Romana is a fair one. Nowadays, you cannot open the paper without reading about a hostage situation in Russia or a bomb going off in the Middle East. I am a firm believer that the ends justify the means. Yes the Roman Republic was fairly corrupted. Elections were rigged and the citizens really had no political power. The fact of the matter is, between 27 B.C. and A.D. 180, no major wars were fought. The economy went through ups and downs like it always does, but the governmental system in place was structured around equality and assimilation. This proved to be successful and enduring. ...

The Palace of Fine Arts

The Palace of Fine Arts The Palace of Fine Arts is the monumental building located at San Francisco, California. It was built in 1915 after the 1905 earthquake. It was build purposely for the exposition of Panama Pacific. This building was the only one left after other buildings which were meant for exposition were smashed.Advertising We will write a custom critical writing sample on The Palace of Fine Arts specifically for you for only $16.05 $11/page Learn More The city of San Francisco decided to retain the building because people loved it. At that moment, the Palace of Fine Arts was in bad shape because it was not build permanently, and hence maintenance was necessary. The building was build with wood and a weak burlap fiber with this being the main reason why the building would not last long, but the gallery which housed the creative arts had concrete walls that were designed to protect the arts. In 1950s, Casper who was an assembly man and other significant citizens came tog ether and decided to donate funds for the rebuilding of the palace. In 1964, the original building was demolished and reconstruction started (McCoy 6). According to Williams, the Palace of Fine Arts has become a tourist attraction for both foreign and local tourists (15). The buildings’ central rotunda is surrounded, which provides a mirror for reflecting the building from far. There are many ornaments with three panels at the rotunda which symbolizes the Greek culture of the great effort of the attraction. The sculptured figures represent the meditation, amazement, and thought. At the side of the rotunda, there are eight large insets which have paintings for Robert Reid: four of them portray the beginning of art, the progress, and the human recognition of the art. The other four insets symbolize the gold of California which includes the golden wheat, fruits and wheat. Many events take place there, including wedding parties because this place has a good site for photography, and especially for wedding couples. The building can accommodate 1000 people in its theatre which has comfortable chairs with velvety fabrics on its walls. Dances together with worldwide concerts and interviews for celebrities take place in the palace. McCoy concurs that tourists walk leisurely with their dogs at the walk way near its relaxing lagoon while also enjoying the sunset view because palace is popular (10). Television and film series are recorded here because of palace’s beauty and natural looking landscape. The palace has many art exhibits and trucks and jeeps which were used during the World War II.Advertising Looking for critical writing on architecture? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Exploratorium, which is also referred to as the museum of science is found in the palace. This museum was started by Doctor Frank Oppenheimer whose aim was to make science easy for access to the citizens and oth er foreigners: this goal has been achieved because the palace has become a popular attraction especially to the tourists. Likewise, the Fillmore auditorium is found in San Francisco. It was named after the Fillmore Street and found between the Western addition and pacific heights. Bill Graham who made Fillmore famous shifted the concerts to different venues where he named the other as Fillmore West. It was damaged by an earthquake in 1989, but was later relocated to where Geary Boulevard was located before its closure. As compared to the Palace of Arts, Fillmore holds musical concerts especially the counter culture type with musicians such as Elton John performing live concerts at its hall. Fillmore has become another spot for shows and can accommodate up to 1199 people. It is located in many places such as Denver, Washington DC, Detroit, Silver Spring Mary Land, and Philadelphia. Additionally, Fillmore has undergone many changes because of change in management and location, especia lly when it was handed to live nation. It has become a brand name and many clubs have incorporated it in their names. It has a collection of concert wall posters from many performances, especially from the past, which are displayed at the mezzanine level inside the auditorium. It gives out free copies of the night’s performance. According to Fillmore Center, Fillmore retains its traditions such as giving apples to the people who attend the concert which are put at the entrance and a person at the door who greets the guests as they enter and welcomes them to the place. As compared to the Palace of Fine Arts, Fillmore has got many events, which include theatres and clubs, but the Palace of Fine Arts has a natural feeling such as the water surrounding the building and the unique fine arts. However, both have the same experience because they were at one point affected by earthquakes. In this regard, the Palace of Fine Arts has attracted many people, including science students fro m all over the world because of its museum of science and its beautiful surroundings. Unique fine arts has been preserved and kept for view by people from all over the world.Advertising We will write a custom critical writing sample on The Palace of Fine Arts specifically for you for only $16.05 $11/page Learn More Both the Palace of Fine Arts and Fillmore, with their music concerts and shooting of films, have attracted national wide musicians such as Elton John and Pink Floyd with acts such as Grateful Deaths being performed there. Both remains historical music venues, with the Palace of Fine Arts becoming historically unique place for the preservation of fine arts with different sculptured figures which makes the observer to reflect on what the allegorical figures represent. McCoy, Esther. California Museum. New York: Reinhold Publishing Corporation, 2003. Print. The Fillmore Center. Apartments Downtown San Francisco, CA. 2011. Web. Williams, John. The P alace of Fine Arts and its exhibit. The Jewel City, Its planning and Achievement. San Francisco: Tacoma, 2000. Print.

Multicultural Education Essay Example | Topics and Well Written Essays - 1750 words

Multicultural Education - Essay Example These instances would certainly give a sense of optimism on the success of their child's education to every parent. The words of the teacher reflected the need for making the parents understand what the broad expectations from the child would be during the course. Also, assurance to have constant support and earmarking sessions for discussions between teacher and the parent too would give the parents high level of confidence for the particular course. Giving the milestones for performance like preparation of country reports being conveyed to parents and indicating that it is the parents responsibility to help the child to prepare reports properly would made a few parents inconvenient due to their personal shortcomings. Also, towards the last part of the speech teacher wanted parents to use email facility for easy communication without being aware of the extend of computer literary levels of the parents. These situations would certainly make parents feel a little hesitant to approach the teacher. As a certain level of ability was expected from the parents for the above mentioned situations, those parents who may not be able to undertake these things might tend to keep them away from the schools and this would have serious impact on their child. As teacher had employed a translator for easy communication, giving the parents printed guidelines on certain aspects without any specific discussion on them could lead to confusion among parents. Teacher could have been a bit more sensitive to explain the finer details of these things using the support of the translator. Also, teacher could have allowed the parents to talk or discuss over telephone, than expressing a strong preference for email, which would have given more opportunity for parental involvement in their child's education process. Parent is the navigator in the process of their child's education. Their role in exploring their child's aspiration and caliber is very important (Cotton and Wikelund, 1989). In order to facilitate better parental involvement it is necessary to take the feedback from parents on the child's reaction from the classroom experience. Also, those parents who are involved in teaching would be invited for special interactive sessions with the students with the objective if identifying the relationship issues among them. Task 2 Topic : Multiculturalism Learning objective: With rapid movement of students across countries for education, it has become inevitable to incorporate the importance of multiculturalism in the high school education. The learning objectives proposed in this course are To develop the ability for identification of issues or problems resulting from multiculturalism. To express right emotions for the situations where multiculturalism factors are highly involved. To report the right initiatives that need to be implemented to tackle the issues or problems emerging from multiculturalism. To apply various theories or methods tried by various leaders to address problems related to multiculturalism. Grade of study : 12th Grade - High school Instructions on course - Brief script The importance of the course is to create awareness among the students on the multicultural interactions and the need for expressing more

How am I prepared to contribute to Pepperdine's mission and community Essay

How am I prepared to contribute to Pepperdine's mission and community of faith, learning, and service - Essay Example Starting from my school I have always been obedient to my religion and faith and have took all the aspects of life along with my strong faith. I have strived for education all my life and have come to the conclusion that one can never stop learning. I can contribute to the mission of Pepperdine university by using my skills to bring about a change in the society along with my faith. With my strong beliefs in religion I believe that I can take both my faith and education together at the same time. Throughout my life I have undergone many instances in which I had to act as a leader and this has given me experience when leading individuals. I believe that I can lead from the front and can strive for education if enrolled in the Pepperdine University. By getting enrolled in the University not only would I be able to commit myself to the mission of Pepperdine but would also be able to learn more. The excellent curriculum of Pepperdine University suits the needs of every student who wants to learn. I being a struggling student always dreamt of studying in a reputable institute. By getting enrolled in the Pepperdine University I can be able to learn and experience more which I can share around with people and make them aware about different things. With the help of the excellence provided by Pepperdine University I would be able to excel in my studies and polish my talent so that it does not come to a waste.